Freeway 10 Sunglasses
Freeway Eyewear unveiled its initial six luxury sunglass styles in the spring of 2010.
Named for the network of asphalt arteries that are both cause and effect of the rhizomatic sprawl of Southern California, each style is numbered after an iconic Los Angeles route.
"Freeway sunglasses are made for international shipping magnates, lithe gamines, American gigolos, blonde bombshells, ladies who lunch, country-club tennis pros, martyred grunge rockers, post-modern architects, Bat-Mitzvah tutors, out-of-work actors, psychic friends and you; Seeing is believing." —Alex Israel, Freeway Eyewear Founder